STORYHOUSE – CASE STUDY

Construction of a New Cultural Centre, 2014-2017
Background
Chester’s award winning new cultural centre opened in May 2017 to widespread acclaim, featuring both in national newspapers and extensively on regional media.  Veracity has filmed its development over 2 ½ years, from the initial, meticulous conservation and integration into the design of a Grade 2 Art Deco cinema in Chester’s city centre to its revival as a multi-purpose arts centre with two theatres, a library, boutique cinema, bars and restaurants.

Approach
Veracity has worked for clients all over the world, but with Storyhouse we are very close to home. The Storyhouse complex is within sight of our production office, which enabled us to film very flexibly to capture the entire build. Walking to work is normally a luxury we don’t have when laden with PPE, cameras, lights and sound kit, but using the latest highly portable HD equipment and liaising closely with Kier’s Project Managers on site we have been able to capture footage in bite-sized chunks rather than full days making the exercise both comprehensive and cost effective for our clients.

Results
The ethos of Storyhouse is very much that it is a facility for the people of Chester and beyond to both enjoy and be part of. The visionaries behind it, from the architects and designers to construction specialists, are leaders in their field; for them, our input has been invaluable in getting key messages out to the audience about what is happening behind the scaffolding and screens. Our work has featured heavily in local and regional media from the very start, attracting disproportionately high levels of PR coverage for the investment involved, with precious minutes of peak time viewing on the key regional news outlets.  The films we have made highlight the unique series of public/private sector partnerships that make Storyhouse a model for excellence in the creative use of a neglected city centre site to create a vibrant new facility. We are proud neighbours and users of Storyhouse, as well as chroniclers of its development, which makes this a unique communications project that Veracity has played a major part in bringing to life. We continue to work with Storyhouse on theatrical trailers and video that integrates with live performances.

Testimonials

‘I have found all of Veracity’s staff approachable and extremely helpful, their production of site videos has been faultless and they have always portrayed the site in the best light possible, utilising modern videography that is in line with Kier’s values’.

Dan Hampson, Site Manager, Kier

 


‘Thank goodness for your films!’

Nancy Davies, Marketing & PR Manager, Storyhouse

 

Watch the films…..

Theatre Timelapse

Curtain Up

Storyhouse from the air