So our director Andy was walking up to town when his attention was attracted by a large poster outside the old Chester library building advertising “Pop Art in Print”. Naturally he took a detour. One hour later, his senses still reeling from 70 iconic pieces of work from the V&A collection, and he had offered to help Chester Visual Arts to promote their sensational exhibition with a film.
Who could resist? From Lichtenstein to Warhol, Peter Blake to Julian Opie this stunning, kaleidoscopic exhibition was like a Who’s Who of one of the great late twentieth century art movements, still resonating today (yes, there was also a Damien Hirst). Andy discovered that the goal of Chester Visual Arts was to establish a permanent contemporary gallery in the city and this collaboration with the V&A was just a taste of what was to come.
Veracity has always believed in the promotion of culture. Art lifts the spirits and illuminates the human experience (crikey, that sounded pretentious). No, but really – art really can MAKE a city.
Our approach was of necessity simple. Film in the gallery for a few hours using standard video techniques and time lapse photography, interview Ian and Cynthia Short, the visionary couple behind the exhibition, grab a few vox pops outside, mix together and edit into something that showcases the exhibition and helps trail what will follow.