Take a dozen major tourist attractions, a whole host of things happening for visitors across the year, a collection of stills and create a short film that somehow connects them all in one continuous, eccentric, slightly Alice in Wonderland journey. That was our brief.
The resulting animated film, created in After Effects will play both on web sites and in Visitor Information Centres across the county.
It has more than a hint of Terry Gilliam about it and will give newcomers and locals alike the smile of a Cheshire Cat.
Take a look at the Visit Chester and Cheshire website.