‘The quality of work, the enthusiasm they have shown for our service and the understanding they have developed has meant we have thoroughly enjoyed the experience.’
David Collinson, Head of Marketing, Green Thumb
If your grass looks miserable that’s because it’s a jungle down there. 30 seconds of mostly animated magic for the UKs biggest, best lawn treatment people.
We came up with the concept of “Sad Grass” being bullied by dastardly dandelions and brutish bugs and transforming it into “Happy Grass” through the GreenThumb treatment.
In the process we stimulated a complete overhaul of the Green Thumb brand, with a handy increase in sales of 30% being directly attributed to the TV campaign.
This commercial went on to win the coveted National Chartered Institute of Marketing Canmol award for marketing excellence.
Under the headline “Green Shoots!”, images of characters from our Green Thumb TV commercial featured on the April Budget day City pages of the Sun, Mirror and Guardian newspapers.
So, the striking imagery from our 3D animation was the choice of the editors of Britain’s biggest dailies on the day of the most widely anticipated budget in newspaper history!