”The campaign creates a versatile brand property for us to build on both here and internationally – it also reflects the ground-breaking nature of the new Superfresco EASY range. We have already had a terrific response from retailers, customers and members of our own team. The new Superfresco EASY campaign further reinforces our leadership position in the sector and will help to grow the DIY market”.
Mark Radford, Marketing Director
One new consumer brand, a TV campaign, 5 point-of-sale films, an i-Phone app and a website…
We were asked by long-term client Graham & Brown to look at an integrated suite of marketing communications for Superfresco EASY, Cool Brand Graham & Brown’s innovative paste-the-wall version of their Superfresco wallpaper.
We landed the project as a collaboration with The Raft, following a 4-way pitch.
Sales up in Stores by 60 – 100%
A new way to DIY launched
A lastting Brand Property created